What We Do

We're a team of experienced startup veterans with the skills in finance, operations, and accounting to help your business succeed.

What We Solve

There are two common situations we see growing startups get into when scaling their Finance and Accounting Operations

  • The number 1

    One pitfall is outsourcing low-level bookkeeping to a big-box solution with minimal internal process, controls, or oversight. This results in a finance function with no clear owner, leaving all financial strategy pieces for the CEO, adding stress and recurring time-consuming tasks to their plate.

  • The number 2

    The other misstep is not having the right resources for the right stage of growth.
    Startups often feel pressured to bring on a CFO to free up their CEO and either choose an expensive hire with little to no real startup experience, or end up paying a hefty salary and benefits for someone who's not necessarily needed full-time.

How We Work

We believe financials should be a three-tiered approach: CFO, VP of Finance, Financial Reporting. Since most startups don't have a budget or need for all three full-time positions, that's where we come in.
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We can come in as a full finance function, or work right alongside the accounting function you have in place and implement our tested and trusty toolkit to help empower your team to run smoother and work smarter. On the finance side, we'll leverage our experience with investors and banks to guide your business to its next series or major financial milestone.  

We’ve been in your shoes - we come from startups, we've seen the common pitfalls, we've even made the rookie mistakes. We can help guide and advise from a place of experience and excitement because we genuinely want to dig in, work alongside the team, and help our clients thrive. We’ll even help you outgrow us when the time comes.

Connect with us
"When we signed on with SeriesUp, we were focused on getting our financial house in order. Once the opportunity to sell the business was presented to us, the SeriesUp team worked tirelessly to get us through the diligence process to close the sale, then stayed on to help hand off our financials to the buyer. From being a trusted advisor and partner throughout the sale to ensuring our company’s financials were properly integrated with the buyer, SeriesUp was a true extension of our team."
- Kurt Roots, Co-founder and CEO
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What we are best at

Our Offerings

Fractional CFO
There to be your partner for the high-level strategic work required to get to that next step. Specialties: board meetings, capital raises, debt financing, operational guidance, budget allocation.
VP of Finance
Oversee accounting functions, turn numbers into clean data and models that tell a story. Specialties: financial modeling, forecasting, budget review, expense auditing.
Financial Reporting
Fast month-end close and financial statements ready before your board asks. Know your exact burn rate and runway in real time. Specialties: AP/AR, invoicing, collections. 

Tech Stack

Accounting & ERP
Quickbooks
Rillet
Sage Intacct
FinTech
Ramp
Bill.com
Brex
Tabs
Payroll/HR Systems
Justworks
Gusto
Rippling
CRM, Revenue & Analytics
SaasGrid
ChartMogul
Steep
HubSpot
Salesforce
Equity & Cap Table
Carta
Global Shares
We can get you there, because we've been there.
Add SeriesUp to your team and get your finances figured out.
contact us